How can organizations leverage social media platforms to gather real-time customer insights and incorporate them into their innovation processes, and what are some best practices for engaging with customers in this digital age?

Organizations can leverage social media platforms by actively monitoring conversations, comments, and feedback from customers to gather real-time insights. They can use tools like social listening to track trends and sentiments. By engaging with customers through polls, surveys, and direct messages, organizations can gather valuable feedback that can inform their innovation processes. Some best practices for engaging with customers in this digital age include being responsive, transparent, and authentic in interactions, providing personalized content, and actively seeking feedback to continuously improve products and services.