In what ways can businesses leverage social media platforms to gather valuable customer feedback and measure the ROI of their customer experience initiatives, especially when traditional resources are limited?

Businesses can leverage social media platforms to gather valuable customer feedback by actively monitoring comments, messages, and reviews from customers. They can also conduct polls, surveys, and engage in direct conversations with customers to understand their needs and preferences. Additionally, businesses can use social media analytics tools to measure the ROI of their customer experience initiatives by tracking metrics such as engagement rates, conversion rates, and customer satisfaction scores. This allows businesses to make data-driven decisions and optimize their customer experience strategies even when traditional resources are limited.