How can businesses leverage social media platforms to gather customer feedback and measure the impact of their changes on customer loyalty and retention?

Businesses can leverage social media platforms to gather customer feedback by actively monitoring comments, messages, and reviews from customers. They can also use polls, surveys, and direct messaging to engage with customers and collect their opinions. Additionally, businesses can measure the impact of their changes on customer loyalty and retention by analyzing metrics such as engagement rates, customer sentiment, and customer retention rates on social media platforms. By consistently monitoring and analyzing customer feedback on social media, businesses can make informed decisions to improve customer loyalty and retention.