In what ways can companies leverage social media platforms to gather real-time feedback from customers and measure the success of their customer-centric initiatives on overall satisfaction and loyalty?

Companies can leverage social media platforms by actively monitoring customer comments, reviews, and mentions to gather real-time feedback. They can also conduct polls, surveys, and quizzes to directly engage with customers and collect their opinions. By analyzing metrics such as likes, shares, comments, and sentiment analysis, companies can measure the success of their customer-centric initiatives and gauge overall satisfaction and loyalty. Additionally, companies can use social media analytics tools to track key performance indicators and trends, allowing them to make data-driven decisions to improve customer experience and strengthen relationships with their audience.