How can businesses leverage social media platforms to gather customer feedback and effectively implement changes to drive long-term loyalty and retention?

Businesses can leverage social media platforms to gather customer feedback by actively monitoring comments, messages, and reviews from customers. By analyzing this feedback, businesses can identify areas for improvement and make necessary changes to enhance the customer experience. Implementing changes based on customer feedback can help build trust and loyalty among customers, ultimately leading to long-term retention. Regularly engaging with customers on social media and responding to their feedback in a timely manner can also help businesses foster stronger relationships and increase customer loyalty.