How can businesses effectively leverage social media platforms to gather customer feedback and insights in order to drive innovation and meet evolving customer needs, while also staying true to their brand identity and core values in today's digital age?

Businesses can effectively leverage social media platforms to gather customer feedback and insights by actively monitoring and engaging with customers on various platforms. They can create polls, surveys, and open-ended questions to encourage feedback. By analyzing trends and sentiments from social media conversations, businesses can identify areas for innovation and improvements. It is important for businesses to maintain consistency with their brand identity and core values by aligning their social media strategy with their overall brand messaging and values to ensure a cohesive and authentic customer experience.