How can companies effectively leverage social media platforms to gather real-time feedback from customers and enhance their customer service practices in order to further promote a customer-centric culture within their organization?

Companies can effectively leverage social media platforms to gather real-time feedback from customers by actively monitoring their social media channels for comments, messages, and reviews. They can also use surveys and polls on platforms like Facebook and Twitter to directly ask for feedback. By responding promptly to customer inquiries and concerns on social media, companies can show their commitment to customer service and build trust with their audience. This can help promote a customer-centric culture within the organization by demonstrating a willingness to listen to and address customer needs and preferences.