How can businesses effectively leverage social media platforms to gather real-time customer feedback and measure the impact of their CX initiatives on customer satisfaction and loyalty?

Businesses can effectively leverage social media platforms by actively monitoring customer comments, reviews, and mentions to gather real-time feedback. They can also use polls, surveys, and direct messaging to engage with customers and gather specific feedback on their CX initiatives. By analyzing social media data and metrics such as engagement rates, sentiment analysis, and customer satisfaction scores, businesses can measure the impact of their CX initiatives on customer satisfaction and loyalty. Additionally, businesses can use social media listening tools to track trends, identify areas for improvement, and make data-driven decisions to enhance their customer experience.