In what ways can companies leverage social media platforms to gather customer feedback and enhance their reputation and credibility in the digital age?

Companies can leverage social media platforms to gather customer feedback by actively monitoring comments, reviews, and mentions to understand customer sentiment. They can also use polls, surveys, and direct messaging to collect more structured feedback. By responding promptly and transparently to customer inquiries and concerns on social media, companies can demonstrate their commitment to customer satisfaction and enhance their reputation. Engaging with customers through social media can also help companies build credibility by showcasing their expertise, sharing valuable content, and fostering a sense of community among their followers.