How can businesses effectively leverage social media platforms to not only showcase positive customer feedback but also address and resolve any negative feedback in a timely manner to enhance their public image and customer satisfaction?

Businesses can effectively leverage social media platforms by actively monitoring comments and reviews to showcase positive customer feedback. They can also address and resolve any negative feedback promptly by responding publicly, acknowledging the issue, and offering a solution. By engaging with customers in a transparent and timely manner, businesses can demonstrate their commitment to customer satisfaction, build trust, and enhance their public image. This proactive approach can also help businesses turn negative experiences into positive ones and showcase their dedication to customer service.