In what ways can businesses leverage social media platforms to gather and analyze customer feedback in order to enhance their online reputation and improve their products and services?

Businesses can leverage social media platforms by actively monitoring comments, reviews, and mentions to gather real-time customer feedback. They can use social listening tools to analyze trends and sentiment around their brand and products. By engaging with customers directly through social media, businesses can address concerns, answer questions, and build relationships that enhance their online reputation. This feedback can also be used to identify areas for improvement in products and services, leading to enhanced customer satisfaction and loyalty.