How can businesses utilize social media platforms to proactively engage with customers and gather feedback to improve their products and services, ultimately enhancing the overall customer experience?

Businesses can utilize social media platforms to engage with customers by actively responding to comments, messages, and reviews in a timely manner. They can also create polls, surveys, and feedback forms to gather insights on customer preferences and pain points. By monitoring conversations and trends on social media, businesses can identify areas for improvement and make necessary adjustments to enhance their products and services. This proactive approach demonstrates to customers that their feedback is valued, ultimately leading to a better overall customer experience.