How can companies leverage social media to foster a sense of community among their customers and create a more interactive and engaging customer experience?

Companies can leverage social media by creating online communities where customers can interact with each other and with the brand. They can use social media platforms to host live Q&A sessions, polls, and contests to engage customers and encourage participation. By responding to customer comments and messages promptly, companies can show that they value customer feedback and are actively listening to their needs. Sharing user-generated content and testimonials can also help foster a sense of community and trust among customers. Overall, using social media to create a more interactive and engaging customer experience can help build brand loyalty and drive customer retention.