In what ways can businesses utilize social media and online platforms to not only address customer concerns, but also proactively engage with their audience to build brand loyalty and foster long-term customer relationships?

Businesses can utilize social media and online platforms to address customer concerns by promptly responding to comments, messages, and reviews. They can also proactively engage with their audience by creating valuable and engaging content, hosting live Q&A sessions, and running interactive polls or contests. By consistently providing helpful and relevant information, businesses can build brand loyalty and foster long-term customer relationships, ultimately leading to increased customer retention and advocacy.