In what ways can companies leverage social media platforms and online reviews to gauge the impact of their company culture on external stakeholders, such as potential job candidates and customers?

Companies can leverage social media platforms by monitoring and analyzing the sentiment of comments and posts related to their company culture. They can also encourage employees to share positive experiences on social media to showcase a positive company culture. Online reviews can be used to gauge the impact of company culture on external stakeholders by analyzing feedback from current and former employees and customers. Companies can also use online reviews to identify areas of improvement in their company culture based on feedback from external stakeholders.