How do you ensure that the feedback and interactions from social media platforms are being properly utilized to not only enhance customer experience and brand perception, but also drive tangible business results such as increased sales or customer retention?

To ensure that feedback and interactions from social media platforms are properly utilized, businesses can implement tools like social listening to monitor conversations and sentiment. They can also engage with customers directly to address concerns and build relationships. By analyzing data and trends from social media interactions, businesses can identify areas for improvement and make strategic decisions to enhance customer experience and brand perception. Additionally, implementing targeted marketing campaigns based on feedback can help drive tangible business results such as increased sales or customer retention.