How can companies effectively leverage social media and technology to enhance their customer orientation strategies and create a more personalized and interactive customer experience?

Companies can leverage social media and technology by actively engaging with customers on various platforms, responding to their inquiries and feedback in a timely manner. They can use data analytics to gather insights on customer preferences and behaviors, allowing them to tailor their products and services to meet individual needs. By creating interactive content such as polls, quizzes, and live streams, companies can foster a sense of community and connection with their customers, ultimately enhancing their overall experience.