How can companies leverage social media platforms and online reviews to gather real-time feedback from customers and measure the success of their customer-centric initiatives in today's digital age?

Companies can leverage social media platforms by actively monitoring and engaging with customers on platforms like Facebook, Twitter, and Instagram to gather real-time feedback. They can also utilize online review platforms such as Yelp and Google My Business to track customer sentiment and identify areas for improvement. By analyzing the data and insights gathered from social media and online reviews, companies can measure the success of their customer-centric initiatives, identify trends, and make data-driven decisions to enhance the customer experience in today's digital age.