How can companies leverage social media and online reviews to assess the impact of their efforts to create a positive corporate culture on customer perceptions and overall brand reputation?

Companies can leverage social media by monitoring and analyzing customer feedback, comments, and reviews to gauge their perception of the corporate culture. They can also use online reviews to identify areas of improvement and address any negative feedback promptly. Engaging with customers on social media platforms allows companies to build relationships and demonstrate transparency, which can positively impact brand reputation. By actively listening to customer feedback on social media and online reviews, companies can measure the effectiveness of their efforts to create a positive corporate culture and make necessary adjustments to enhance customer perceptions and overall brand reputation.