How can companies leverage social media platforms and digital analytics to gain deeper insights into customer preferences and behaviors in order to enhance their customer-centric culture?

Companies can leverage social media platforms by monitoring customer interactions, comments, and feedback to understand preferences and behaviors. They can use digital analytics to track customer engagement, website traffic, and conversion rates to gain insights into customer behavior patterns. By analyzing this data, companies can identify trends, preferences, and pain points to tailor their products, services, and marketing strategies to better meet customer needs. This customer-centric approach can help build stronger relationships, increase customer loyalty, and drive business growth.