How can companies leverage social media and digital analytics to measure the impact of CX improvements on customer retention and lifetime value?

Companies can leverage social media and digital analytics by tracking customer engagement and sentiment on platforms like Twitter, Facebook, and Instagram to measure the impact of CX improvements. They can also use tools like Google Analytics to monitor website traffic, conversion rates, and customer behavior to gauge the effectiveness of their CX initiatives. By analyzing data from these sources, companies can identify trends, patterns, and areas for improvement to ultimately increase customer retention and lifetime value.