How can businesses leverage social media and digital analytics to further enhance their customer-centric culture and measure the impact of customer engagement on shaping their overall brand experience?

Businesses can leverage social media by actively engaging with customers through platforms like Facebook, Twitter, and Instagram to gather feedback, address concerns, and build relationships. Digital analytics can help businesses track key metrics such as customer satisfaction, brand sentiment, and engagement levels to measure the impact of customer engagement on shaping their overall brand experience. By analyzing data from social media and digital platforms, businesses can gain insights into customer preferences, behaviors, and trends, allowing them to make informed decisions to enhance their customer-centric culture and improve their brand experience.