How can researchers leverage the power of qualitative storytelling to enhance the impact of their quantitative findings and create a more engaging narrative for their audience?

Researchers can use qualitative storytelling to provide context and humanize their quantitative findings, helping to make the data more relatable and understandable for their audience. By incorporating real-life stories and examples, researchers can bring their data to life and create a more engaging narrative that resonates with their audience on a personal level. This approach can help to make the research more memorable and impactful, as well as increase the likelihood that the audience will connect with and act upon the findings presented.