How can businesses leverage positive customer feedback on social media to enhance their brand image and attract new customers?

Businesses can leverage positive customer feedback on social media by sharing testimonials and reviews on their own platforms to showcase their credibility and reliability. They can also engage with customers by responding to comments and thanking them for their feedback, which can help build a strong relationship with existing and potential customers. Additionally, businesses can use positive feedback to create targeted advertising campaigns that highlight their strengths and unique selling points, attracting new customers who are influenced by positive reviews.