How can companies effectively leverage personalized gamified approaches to not only increase customer engagement levels, but also drive brand loyalty and repeat business? What strategies and metrics should they prioritize in order to achieve these long-term objectives?

Companies can effectively leverage personalized gamified approaches by first understanding their target audience's preferences and behaviors to tailor the gaming experience. They should prioritize strategies such as offering rewards, creating interactive challenges, and incorporating social elements to increase engagement levels. Metrics such as customer retention rates, lifetime value, and referral rates should be prioritized to measure the success of these initiatives in driving brand loyalty and repeat business over the long term.