How can companies effectively leverage negative customer feedback to drive innovation and enhance their products or services?

Companies can effectively leverage negative customer feedback by viewing it as an opportunity for improvement rather than a setback. They should actively listen to customer complaints and identify common pain points or areas for improvement. By analyzing this feedback, companies can prioritize areas for innovation and develop solutions to address customer concerns. Implementing changes based on negative feedback can lead to enhanced products or services that better meet customer needs and ultimately improve overall satisfaction and loyalty.