How can companies effectively leverage intercultural competence to enhance their brand reputation and market share in diverse cultural contexts around the world?

Companies can effectively leverage intercultural competence by understanding and respecting the cultural norms and values of different markets. This involves hiring diverse employees who can provide insights into different cultures and adapt marketing strategies accordingly. By demonstrating cultural sensitivity and inclusivity in their branding, companies can build trust and loyalty among consumers from various cultural backgrounds. This approach can help companies expand their market share and enhance their brand reputation in diverse cultural contexts around the world.