How can businesses leverage influencer partnerships on social media to enhance customer engagement and drive brand awareness?

Businesses can leverage influencer partnerships on social media by collaborating with influencers who have a large and engaged following relevant to their target audience. By partnering with influencers, businesses can reach a wider audience and increase brand awareness. Influencers can create authentic and engaging content that resonates with their followers, helping to build trust and credibility for the brand. Additionally, businesses can track the success of influencer partnerships through metrics such as engagement rates, reach, and conversions to optimize their marketing strategies.