How can businesses leverage immersive technology to enhance customer loyalty and retention in today's competitive market?

Businesses can leverage immersive technology, such as virtual reality and augmented reality, to create unique and engaging experiences for customers. By using these technologies, businesses can provide customers with personalized and interactive experiences that differentiate them from competitors. This can help in building emotional connections with customers, increasing brand loyalty, and ultimately leading to higher customer retention rates. Additionally, immersive technology can also be used to collect valuable data on customer preferences and behavior, which can be used to further enhance customer experiences and loyalty.