How can companies leverage employee involvement in the design process to not only enhance user experience, but also drive business growth and competitive advantage in the market?

Companies can leverage employee involvement in the design process by tapping into their unique perspectives and insights to create products and services that truly resonate with customers. By involving employees in the design process, companies can ensure that the end product meets the needs and preferences of the target audience, ultimately leading to a better user experience. Additionally, employee involvement can foster a sense of ownership and pride among staff, leading to increased motivation, productivity, and loyalty. This, in turn, can drive business growth and competitive advantage in the market as employees become more engaged and committed to the success of the company.