How can organizations leverage employee advocacy to enhance their social media presence and increase brand visibility, and what strategies can they implement to encourage employees to actively engage and share content on social platforms?

Organizations can leverage employee advocacy by empowering and encouraging employees to share company content on their personal social media accounts. This can help increase brand visibility and reach a wider audience. To encourage active engagement, organizations can implement strategies such as providing training on social media best practices, recognizing and rewarding employees who actively participate, and creating a culture that values and promotes employee advocacy. Additionally, organizations can provide employees with a variety of content to share, including company news, industry insights, and employee spotlights, to keep them engaged and excited about sharing on social platforms.