How can organizations leverage employee advocacy to not only improve customer loyalty and repeat business, but also enhance their overall brand reputation and market positioning? What key strategies and best practices should they implement to maximize the impact of employee advocacy on their customer experience strategy?

Organizations can leverage employee advocacy by empowering and encouraging employees to share positive experiences and insights about the company with their personal networks. This can help build trust and credibility with customers, leading to increased loyalty and repeat business. To maximize the impact of employee advocacy, organizations should provide training and resources to help employees effectively communicate the brand's values and key messages. They should also recognize and reward employees who actively engage in advocacy efforts, and create a culture that values and supports employee advocacy as a key component of the customer experience strategy.