How can organizations effectively leverage employee advocacy to differentiate themselves in a competitive market and build long-lasting relationships with customers?

Organizations can effectively leverage employee advocacy by empowering and encouraging employees to share authentic and positive experiences about the company on social media platforms. By showcasing the human side of the organization through employee stories, customers are more likely to connect and trust the brand. This can help differentiate the organization in a competitive market by creating a unique and relatable brand identity. Building long-lasting relationships with customers can be achieved by consistently engaging employees in advocacy programs, providing them with the necessary tools and resources, and recognizing and rewarding their efforts.