How can companies effectively leverage employee advocacy to not only increase customer loyalty and retention, but also drive new customer acquisition and overall business growth?

Companies can effectively leverage employee advocacy by empowering and incentivizing employees to share positive experiences and promote the brand on their personal social media channels. This can help increase customer loyalty and retention by showcasing authentic and relatable testimonials. Additionally, encouraging employees to actively engage with potential customers online can help drive new customer acquisition and overall business growth through word-of-mouth marketing and increased brand visibility. By fostering a culture of advocacy within the organization, companies can tap into their employees' networks and leverage their influence to amplify the brand's reach and impact.