How can organizations effectively leverage employee advocacy to not only drive customer retention and acquisition, but also to enhance brand reputation and credibility in the market?

Organizations can effectively leverage employee advocacy by empowering and training employees to become brand ambassadors. This can be achieved by providing them with the necessary tools and resources to share company updates and positive experiences on their personal social media platforms. By encouraging employees to engage with customers and share their expertise, organizations can build trust and credibility in the market. Additionally, recognizing and rewarding employees for their advocacy efforts can further motivate them to promote the brand, leading to increased customer retention and acquisition.