How can organizations effectively leverage their employee advocacy program to not only retain and acquire customers, but also to enhance brand reputation and credibility in the marketplace? What strategies and metrics should they focus on to measure the program's overall impact on their brand's public perception and trustworthiness?

Organizations can effectively leverage their employee advocacy program by encouraging employees to share positive experiences and content about the brand on their personal social media channels. They can also provide training and resources to help employees become brand ambassadors. To measure the program's impact on brand reputation and credibility, organizations should focus on metrics such as engagement rates, reach, sentiment analysis, and conversion rates. By tracking these metrics, organizations can assess how effectively their employee advocacy program is influencing public perception and building trustworthiness in the marketplace.