How can organizations effectively leverage employee advocacy to drive brand loyalty and increase customer lifetime value, and what strategies can they implement to measure the impact on these key business metrics?

Organizations can effectively leverage employee advocacy by empowering and incentivizing employees to promote the brand on social media and in their personal networks. This can help build trust and credibility with customers, ultimately driving brand loyalty and increasing customer lifetime value. To measure the impact of employee advocacy on these key business metrics, organizations can track engagement metrics such as likes, shares, and comments on employee posts, monitor customer feedback and satisfaction levels, and analyze sales data to see if there is a correlation between employee advocacy efforts and increased revenue. Additionally, conducting surveys and gathering feedback from customers can provide valuable insights into the effectiveness of employee advocacy strategies in driving brand loyalty and increasing customer lifetime value.