How can organizations leverage employee advocacy to not only improve customer loyalty and retention but also drive brand awareness and attract new customers in today's competitive digital marketplace?

Organizations can leverage employee advocacy by empowering and engaging employees to share company content on their personal social media platforms. This can help build trust with customers as they are more likely to trust recommendations from employees. By showcasing a positive company culture through employee advocacy, organizations can attract new customers who are drawn to the brand's values and authenticity. Additionally, employees can provide valuable insights and feedback that can help improve customer experience and drive brand loyalty. Overall, employee advocacy can be a powerful tool in building a strong brand presence in the competitive digital marketplace.