In what ways can businesses leverage emotional intelligence to create personalized customer experiences that drive loyalty and generate positive word-of-mouth recommendations?

Businesses can leverage emotional intelligence by training employees to understand and empathize with customers' emotions, allowing them to tailor interactions to meet individual needs. By recognizing and responding to customers' feelings, businesses can create personalized experiences that foster a sense of connection and loyalty. This emotional connection can lead to positive word-of-mouth recommendations as satisfied customers are more likely to share their positive experiences with others, ultimately driving customer retention and growth.