How can businesses leverage emerging technologies such as artificial intelligence and virtual reality to enhance their strategies for fostering authentic customer engagement in a digital age?

Businesses can leverage emerging technologies like artificial intelligence and virtual reality to enhance customer engagement by personalizing interactions based on customer data and preferences. AI can analyze customer behavior to provide tailored recommendations and VR can create immersive experiences that allow customers to interact with products or services in a more engaging way. By incorporating these technologies into their strategies, businesses can create more authentic and meaningful connections with customers in a digital age, ultimately driving loyalty and increasing customer satisfaction.