How can companies ensure that their CX ambassadors are effectively leveraging digital tools and technology to enhance customer interactions and drive positive brand perceptions in today's competitive market landscape?

Digital Tools
Companies can ensure that their CX ambassadors are effectively leveraging digital tools and technology by providing comprehensive training on how to use these tools to enhance customer interactions. It is important to continuously monitor and evaluate the performance of CX ambassadors to ensure they are utilizing digital tools effectively. Additionally, companies should encourage open communication and feedback between CX ambassadors and customers to understand their needs and preferences in order to drive positive brand perceptions. Lastly, staying up-to-date with the latest digital trends and technologies can help companies stay ahead of the competition and ensure their CX ambassadors are using the most effective tools available.