How can businesses ensure that they are effectively utilizing digital tools to not only enhance employee performance and customer satisfaction, but also differentiate themselves from competitors in today's digital age?

Competition
Businesses can ensure they are effectively utilizing digital tools by investing in training and development programs to ensure employees are proficient with the tools. They can also gather feedback from employees and customers to continuously improve the digital tools and processes. To differentiate themselves from competitors, businesses can focus on creating personalized and seamless digital experiences for both employees and customers, utilizing data analytics to understand their needs and preferences. Additionally, businesses can stay updated with the latest digital trends and technologies to stay ahead of the competition in today's digital age.