How can businesses ensure that the data collected from tracking key performance indicators and user behavior is utilized effectively to make informed decisions on future investments in technology?

Businesses can ensure that data collected from tracking key performance indicators and user behavior is utilized effectively by first establishing clear goals and objectives for collecting and analyzing the data. They should also invest in the right tools and technologies to gather, store, and analyze the data effectively. Regularly reviewing and analyzing the data to identify trends and patterns can help businesses make informed decisions on future investments in technology. Additionally, involving key stakeholders in the data analysis process and translating the findings into actionable insights can ensure that the data is used effectively to drive decision-making.