How can companies leverage data analytics to measure the impact of digital tools on employee productivity and customer engagement, and what strategies can they implement based on these insights to further enhance their overall performance?

Data Analytics
Companies can leverage data analytics by collecting and analyzing data from digital tools to track employee productivity and customer engagement metrics. By identifying patterns and trends in the data, companies can gain insights into the effectiveness of their digital tools and make informed decisions to improve performance. Strategies that companies can implement based on these insights include optimizing digital tools to better meet employee and customer needs, providing targeted training and support, and implementing personalized customer engagement strategies to drive better overall performance.