How can companies effectively leverage data analytics to measure the long-term impact of internal CX stories in video format on employee engagement and customer satisfaction?

Companies can effectively leverage data analytics by collecting and analyzing metrics such as employee engagement scores, customer satisfaction ratings, and video view counts. By tracking these metrics over time, companies can measure the long-term impact of internal CX stories in video format on both employee engagement and customer satisfaction. Additionally, companies can use sentiment analysis tools to gauge the emotional response of employees and customers to the videos, providing further insights into their impact. By integrating these data points into their analytics strategy, companies can make informed decisions on how to optimize their internal CX storytelling efforts for maximum impact on both employees and customers.