How can companies leverage data analytics and artificial intelligence to better understand and adapt to cultural nuances in customer behavior across different global markets, ultimately improving their overall business performance and competitiveness?

Companies can leverage data analytics and artificial intelligence to analyze large sets of data from different global markets to identify cultural nuances in customer behavior. By understanding these nuances, companies can tailor their marketing strategies, products, and services to better meet the needs and preferences of customers in each market. This personalized approach can lead to increased customer satisfaction, loyalty, and ultimately improved business performance and competitiveness in the global marketplace.