How can companies effectively leverage their CX ambassadors to not only measure customer satisfaction and loyalty, but also drive positive word-of-mouth referrals and increase customer lifetime value?

Companies can effectively leverage their CX ambassadors by empowering them with the tools and resources to gather feedback from customers on their experiences. This feedback can be used to measure customer satisfaction and loyalty. CX ambassadors can also be encouraged to share positive customer stories and experiences on social media and other platforms to drive positive word-of-mouth referrals. By building strong relationships with customers through their ambassadors, companies can increase customer lifetime value by fostering loyalty and repeat business.