How can companies effectively leverage their CX ambassadors to not only improve customer satisfaction and loyalty, but also drive brand advocacy and word-of-mouth referrals?

Companies can effectively leverage their CX ambassadors by providing them with the necessary tools and resources to engage with customers in a meaningful way. This includes training them on the company's values, products, and services, as well as empowering them to resolve customer issues and provide personalized experiences. By recognizing and rewarding their efforts, companies can incentivize ambassadors to go above and beyond in promoting the brand and encouraging positive word-of-mouth referrals. Additionally, companies can collaborate with ambassadors to gather feedback and insights from customers, which can be used to continuously improve the overall customer experience and build stronger relationships with their target audience.