How can companies leverage their CX ambassador program to not only improve customer satisfaction, but also increase brand advocacy and customer lifetime value?

Companies can leverage their CX ambassador program by ensuring that ambassadors are well-trained and empowered to provide exceptional customer service. Ambassadors can be encouraged to actively promote the brand through word-of-mouth and social media, thereby increasing brand advocacy. By fostering strong relationships with customers through their ambassadors, companies can increase customer lifetime value by creating loyal, repeat customers who are more likely to make additional purchases and recommend the brand to others.