How can businesses leverage customer "Wow" moments to not only improve brand reputation and customer loyalty, but also drive long-term customer engagement and advocacy?

Businesses can leverage customer "Wow" moments by actively seeking feedback from customers to understand what aspects of their experience were exceptional and replicating those experiences for other customers. By consistently delivering exceptional experiences, businesses can improve their brand reputation and increase customer loyalty. These "Wow" moments can also be shared on social media and other platforms to showcase the positive experiences customers have had, which can drive long-term customer engagement and advocacy as others are inspired to experience the same level of service.